Gloria Navarro won title of Miss Cougar America at a competition hosted in Palo Alto, California during the first annual CougarCon.

"It's a new beginning for me," said the suburban management consultant. "I went from soccer mom with short hair, flat-heeled shoes and fanny packs to cougar. I believe every woman has a cougar in them - someone who doesn't need a man for anything other than companionship."

The 42-year-old and recently divorced Navarro (Video here, larger photo here and here) had to win over the men in attendance at the Cougar Convention in their 20s, 30s and 40s to grab her title of Miss Cougar America. A slideshow is here.

Navarro's prize for winning is a trip to Mexico on the world's first International Cougar Cruise!